In this section: HOW TO MEET YOUR ENROLLMENT GOAL
Where you can hang flyers.
Where you can't hang flyers.
Some ideas of where to hang flyers: postings from the past.
Having an Enrollment Goal is a great way to learn about yourself and your relationship to your own goals. I suggest that you make your goal important so that you can learn more about yourself. Great ways to realize your enrollment goal is to do the following:
Send Emails: friends, family members, classmates from the AW and to your entire directory. It's not that everyone will be interested in taking the Artist's Way but most people love to help. If you tell them you are helping to create the next Artist's Way they will send your email on to other people or refer people to you.
Post on the Web: Facebook, MySpace etc. Meet-up Groups.... the web can be a great way to get the word out.
Flyers: They are a wonderful and easy way to get the word out!!!! Hanging flyers is one way to realize your enrollment goal. Following are some do's and dont's!
Artist's Way - You can hang Flyers . . .
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- Community bulletin boards. eg. yoga studios, coffee houses, juice
bars, bagel stores, libraries, city hall, community centers, Whole
Foods, acting classes, post offices, laundromats, Kinkos, art &
framing stores, employee billboards, online billboards, friends'
businesses, etc.
- Newspaper kiosks containing free flyers (these are usually cleared out each Thursday) eg.City Beat, Learning Annex.
- Inside free newspapers and magazines stacked in public places eg. slipped inside Whole Life Times, LA Parent etc.
- Ask local stores if they will display flyers in their window or on a counter
- Check local papers for fairs, festivals, book & author fairs etc and post in area the day before
-
Mail & email e-flyer to friends, family, workmates, Artist's Way
alumni etc. and ask them to pass it on to anyone they think might
benefit
You cannot hang flyers:
Power poles, Concrete light in Los Angeles, West Hollywood, Beverly Hills, Culver City
- Places where other flyers have been posted eg. construction sidings along Abbott Kinney
- Newspaper kiosks containing Land & Home, Working World & Apartment Living Magazines
- Newspaper kiosks in Culver City
- On trees
- Where there are no other flyers
Handy hints:
- Put together a flyering kit and keep it handy (in the car). Pack large & small flyers, tape, staple gun, push pins.
-
When hanging flyers in store windows place 2 together, back-to-back so
it can be seen from inside & outside the store...be mindful of
positioning flyers so they don't block view of store merchandise
- Layer sheets on bulletin boards with push pins or staples
-
Rather than covering up other flyers on bulletin boards, straighten
existing notices on board & remove out-of-date flyers to make
space...you're being of service to the store owner/community group.
- Flyering with a buddy, makes it easier & more fun!
-
Act on your intuition...(remember Marla's story about enrolling Evey)
if you feel someone's energy, or notice they have a particularly
creative purse, outfit etc. hand them a flyer.
- When having a chat
(enrollment conversation) with someone you think would benefit from
taking the Artist's Way, find out why they would want to take the
class, not why you think they would want to take the class.
- Shannon Ramey's way of flyering was to do a little bit each day ( working it into the flow of her daily routine)
* A registration is when someone calls Kelly and commits to sending their deposit check of $75.
* An enrollment is when someone has paid their $75 deposit either online or by check.
Continue reading "Where NOT to Hang Flyers plus Ideas From the Past" »